This week brings in new reports - one from card issuer MasterCard and the other from Chase Paymentech after their review on November and Christmas e-commerce sales figures. The report compares sales from 2009 and 2010, showing more good news for web merchants - another year of significant online shopping growth.
MasterCard's SpendingPulse report has seen sales increase by 12% in November compared to 2009, with apparel clinching the best results in the industry sector with 22% increases, registering, "the twelfth consecutive month of double-digit growth online". Looking specifically at children's clothes, they have seen growth of 33.3% and shoes at 32.7%, though women's online apparel shows a more modest 7% growth.
Chase are expecting 2010 believe that UK shoppers will be spending an estimated £11.5bn throughout the 10 week holiday season, and with last year's figures in mind, this would be a £2.6bn increase - a huge 28.8% improvement over this period.
MoneyDashboard has reported that almost 50% of consumers surveyed are intending to do the majority of their Christmas shopping online, taking their business away from the high street and on to the web - a general trend that they expect to continue.
This is more good news for online merchants, who over this 10 week season, on average, take just under a quarter of their annual sales.
With the last few days of online shopping ticking away, web shops are almost ready to take stock of their year before the final critical period of January sales before they can fully re-asses their 2011 business strategy, and I look forward to publishing results in the new year to see if the above expectations come to fruition.
Dan Robertson
MasterCard's SpendingPulse report has seen sales increase by 12% in November compared to 2009, with apparel clinching the best results in the industry sector with 22% increases, registering, "the twelfth consecutive month of double-digit growth online". Looking specifically at children's clothes, they have seen growth of 33.3% and shoes at 32.7%, though women's online apparel shows a more modest 7% growth.
Chase are expecting 2010 believe that UK shoppers will be spending an estimated £11.5bn throughout the 10 week holiday season, and with last year's figures in mind, this would be a £2.6bn increase - a huge 28.8% improvement over this period.
MoneyDashboard has reported that almost 50% of consumers surveyed are intending to do the majority of their Christmas shopping online, taking their business away from the high street and on to the web - a general trend that they expect to continue.
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| The high street still has its uses, even for the most avid of online shoppers |
This is more good news for online merchants, who over this 10 week season, on average, take just under a quarter of their annual sales.
With the last few days of online shopping ticking away, web shops are almost ready to take stock of their year before the final critical period of January sales before they can fully re-asses their 2011 business strategy, and I look forward to publishing results in the new year to see if the above expectations come to fruition.
Dan Robertson
